It is included in the strategy design that needs to be packaged attractively with content that is strong, informative and represents your brand so that people will be interested in trying or coming.
The internet has indeed been a part of human life for a long time. It is already a public secret internet is the first thing that will be reached when our eyes open. Still remembering a few years ago people searched for news through newspapers that were available in the morning. But now only with the twitter timeline scroll, open a news portal, all the desired information is immediately obtained.
The above factors are what encourage many parties to write press releases about new events, events, or new products released from around the world. But of course, what makes people stop scrolling and stopping on one news is because the content is exciting and catchy.
A press release is an announcement made by an organization, company, or group to deliver an event to the target audience. There is a press release format available online and can be used as a reference for writing to make it happen.
The type of press release
A press release is written by loading important information from an event. Like what, who, when, where, why, and how. But apparently, the press release has several types of types tailored to the needs. The following are the types:
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Positive
The first type of press release is a positive press release. From its name, it is predictable that this type contains positive information about an event or item. An organization, business, or company intentionally makes writing with actual content to form a positive image of the company. Later it is hoped that this will have an impact on the increased public trust in the products, brands or events written in the press release.
However, a positive press release was also written because of a bad situation that required the company to write positive news to cover up the worse case. Both situations should be written in a news story with the selection of effective keywords that will make the posts appear in the top position when searched on the search engine.
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Defensive
The second type is a defensive press release. For some occasions, a defensive press release is needed in retaliation for a situation that threatens company publicity. Defending press releases are made when a positive press release can threaten their public image.
Some issues that can cause lousy publicity are accidents, racism, and product withdrawals. The writing technique for defensive press releases is undoubtedly different from positive. In this type, the language used is a tactical language and not long-winded. By writing this type of press release and publishing it to the public, it is hoped that it can solve problems and eliminate misunderstandings.
A press release is an announcement written in the news story style to provide information about an event. There is a press release format available online and downloadable to get the best references.
